Anxious, overwhelmed, struggling to focus? You are not alone. According to a new American Worker study conducted by Logica Research in partnership with InnovateMR and Women in Research (WIRe), 42% of the workforce have expressed a significant uptick in stress, with 31% reporting troubles sleeping, 30% over-indulging on food, and 27% having difficulty concentrating.
Market researchers are, maybe more than any other industry professional, at risk of getting lost in a chasm of buzz words and jargon when it comes to defining the work that we do. Some of these terms are borrowed from science; others introduce a new methodology and signal an evolved insight into the questions we seek to answer.