Greenberg Strategy named Women in Research’s Best Place to Work in MRX

25 September 2018—LOS ANGELES—Women in Research (WIRe) has announced the winner of the Best Places to Work award, naming Greenberg Strategy in first place and acknowledging EMI Research Solutions as runner-up.

The Best Places to Work award was created by WIRe, Logica Research (formerly Koski Research) and Keen as Mustard Marketing to celebrate companies in the market research industry who put the lives and livelihoods of their employees at the center of all they do. The award pays specific attention to criteria defined by a global research study as a means of acknowledging companies and organizations who strive toward a more equitable workplace and industry.

 

The award judges—members of WIRe’s Global Advisory Board—noted that Greenberg Strategy stood out from the other shortlisted companies due to organizational outlooks such as flexibility around working location as well as maternity and paternity leave, among other benefits for both male and female employees. Greenberg’s emphasis on flexibility is not only built into the company’s framework but is also apparent in every day working life for all employees—a quality highly desired by respondents to the Best Places to Work study that informed the award criteria.

Kristin Luck, WIRe Founder and a member of the judging panel, said of the announcement, “Both companies excelled in proving how they met the criteria for the award. Greenberg Strategy has created a flexible, creative and energetic environment and consequently their employees love going to work. It is a desirable workplace for women not just in theory through policy statements, but in practice.”

Julie Forster, VP Head of WholeHuman Resources at Greenberg Strategy commented, “WIRe’s award aims to raise awareness about what people value in their workplace and we’re honored to represent what it stands for: supporting and encouraging the well-being of female employees, absolutely. And also leading the way when it comes to workplace qualities that benefit everyone.”

The winner was announced today at the WIRe Luncheon at ESOMAR Congress in Berlin.

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About WIRe

Women in Research (WIRe) is a global non-profit that champions diversity in the marketing research industry, supporting events and educational programming across five continents. WIRe programming facilitates leadership, entrepreneurship, mentoring and other career development goals. WIRe’s mission is to foster inclusion and advance the contributions and voice of women and other marginalized groups in research, both for themselves and the greater good of the market research industry. 

About Logica Research

Logica Research (formerly Koski Research) creates and delivers customized research designed to help our clients deepen brand engagement, drive awareness, and facilitate business growth. Our clients include Fortune 1000 companies and leading marketing and PR agencies. Results from research conducted for clients have been published in The New York Times, The Financial Times, The Wall Street Journal, USA Today, and many more media outlets.

About Keen as Mustard Marketing

Specialist full-service marketing agency Keen as Mustard works internationally with data, technology and insight companies to communicate stories with and about data. Clients include global market research and insight organization ESOMAR, global boutique agency Kadence International, System1 and the insights team at Coca-Cola

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Media Contact: Jessica Sage, jessica@womeninresearch.org, (760) 933-7274.

By |2018-10-29T14:18:48-07:00September 25th, 2018|press, Uncategorized|2 Comments

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Jessica Sage

2 Comments

  1. […] You can read the full press release from WIRe here. […]

  2. Reflections On 2018 - EMI December 26, 2018 at 11:03 am

    […] In October, EMI was named WIRe’s 2018 Best Places To Work Runner-Up.  The award was announced during the ESOMAR Congress in Berlin.  I want to recognize Addie Curlis and Angie Dodge for leading our effort on this award!  You can check out the full press release here. […]

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