Women in Research (WIRe) was founded in 2007 as a means of connecting and supporting women in the market research community. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, our “Office Hours” online Q&A series and an award winning one-to-one mentoring program.

We frequently get asked about the inclusion of men in our group. Although our focus is on empowering and nurturing women in research, we’re a man friendly group! If you’re a man with an interest in changing the ratio or working to improve opportunities for women in research, we encourage your involvement.

Our mission

Encouraging the establishment of empowering and nurturing relationships among women in market research through informal gatherings and educational opportunities.

How we do it

WIRe offers informal networking events on a biannual basis generally in Spring and Fall. We have also created a strong online community through our Facebook and LinkedIn sites where women can connect, post news, ask each other questions and post job opportunities.


Kristin Luck
Growth Strategist/Board Advisor
Founder, Women In Research

Kristin Luck is a serial entrepreneur and a globetrotting internationally recognized keynote speaker on technology and innovation. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies, and regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a growth strategy consultant for early and mid-stage companies preparing for funding or acquisition. kristin@womeninresearch.org

Paris Draheim

Paris Draheim
Marketing & Events Manager

A current student of Business Administration at Oregon State University, Paris has had a long-term interest in business, marketing and entrepreneurship. Young and ambitious, Paris has been a member of business organizations including DECA and Women in Business. She is also the founder of Women Embracing Beauty, an online blog about women and society. Paris formerly worked for North View Hotel Group, marketing for the travel and hospitality industry before joining WIRe as Marketing and Events Manager. paris@womeninresearch.org


Erica van Lieven, Founder and Managing Director, Direction First Sydney

Erica van Lieven
Founder and Managing Director
Direction First Pty Ltd

“Fusion research delivering profit to businesses that want to move faster”

Erica has been a leader and innovator in the Australian market research industry for 17 years. After working client side in Food and Beverage marketing and innovation, she opened her own agency in 1997. Since then, Direction First has built a team of Insight professionals who help clients achieve business success from their research investment.

Direction First pioneered visual on line research in Australia and remains at the forefront of industry innovation, working now with Insites Consulting in Australia to offer Consumer Consulting Boards and Structural Collaboration. Erica is a regular invited speaker & presenter in Australian and overseas on Research and Innovation, she is an award winning presenter who enjoys inspiring the future of research.


Christina Jenkins
Director, Global Business Marketing, North America

Christina Jenkins leads Twitter’s North America Business Marketing team and is responsible for overall marketing and go-to-market content strategy, thought leadership and vertical marketing for key business audiences, brands and agencies.

Previously Christina led global research on LinkedIn’s Insights team with a focus on audience and thought leadership, brand, media and advertising effectiveness research. Prior to LinkedIn, Christina held marketing, business development and research roles at Millward Brown, Dynamic Logic and The Wall Street Journal working with global marketers and agencies in the US, UK, Europe and Asia.

Christina has lived in New York City, London and currently resides in San Francisco with her husband and daughter.

Emily-Della-MaggioraEmily Della Maggiora
Vice President, Data Services
Qterics, a subsidiary of Lattice Semiconductor

Emily Della Maggiora serves as Vice President Data Services for Qterics and Chief Data Strategist for Silicon Image forging new business models and media measurement opportunities in the arena of Internet of Everything (IOT).  While VP Media Entertainment and Technology at comScore, Emily led the media/entertainment market expansion of Digital Analytix, providing next generation enterprise level analytics in big data environments. During her comScore tenure Emily also oversaw new business development for the West Coast and strategic partnerships within Entertainment & Gaming, focused on client proprietary data/insights services leveraging the comScore panel; responsibilities also included the introduction of the advertising effectiveness suite AdEffx and vCE to this marketplace.

As President of Treehouse Strategies, she conducted market research and developed business strategies for European and Fortune 500 businesses, including the BBC with serviced focused on next generation measurement solutions to include: iPlayer, www.bbc.com, Television, mobile and social.  While with the The Nielsen Company, Emily completed her tenure as SVP, Nielsen Interactive Entertainment and delivered media measurement solutions for the interactive entertainment industry and emerging digital markets.

Emily also advises a number of tech start-ups, participates as a voting member of the Television Academy, Anita Borg Institute for Women & Technology – Award Selection Committee, serves as a program development Board Member for Digital Hollywood and in the non-profit space is on the Board of Directors and an Advisor to multiple non-profit organizations which support individuals lacking access to educational resources in the U.S. and abroad.


Elaine B Coleman
Research & Strategy Consultant

Elaine is a Canadian-American Cognitive Scientist in Business. She is an executive in Corporate Marketing, most recently heading up Global Research, Intelligence and Analyst Relations at Blackboard, an enterprise technology learning company. She currently sits on Advisory Boards, consults, and provides strategic advice to world-class technology, education, and media organizations.

With over 15 years of leadership experiences working at the intersection of technology, digital media, and entertainment, Elaine brings a unique perspective that draws upon her management, and strategic research roles for both large corporations and startups in the technology/media space.  Elaine is highly analytical and expert in designing, interpreting, and delivering strategic, actionable research, and marketing strategy for technology, digital media, education, mobile and gaming clients.

Elaine Co-Founded an innovative market research company, Resolve Market Research which specialized in emerging technologies, marketing strategy, and was acquired within 24 months by Bovitz Inc. a larger research company with offices in Los Angeles and NYC. While at Resolve MR, Elaine acted as Co-CEO, leading sales, marketing, and research while managing client and partner relationships.

She has strong business development acumen and partnership building. Great pulse on the technology, entertainment, education, and mobile marketplace, and how they intersect. Entrepreneur keynote speaker, advisor, and Innovator.

Elaine is a big believer in strong, impactful leadership, and mentoring Millennials and GenZers. 🙂

Ashley-ChauvinAshley Chauvin
Vice President, Insights and Strategy

Marie-AgnesMarie-Agnes Mourot de Lathyle
Chief Finance & Operations Officer

Marie-Agnes is French, lives with her partner, who is Dutch, and their son in Amsterdam (Netherlands). Marie-Agnes grew up in different countries and multicultural cities. She speaks French, Dutch and English fluently. After her PhD in Economics & Finance, Marie joined the semi-conductor company, Texas Instruments, which gave her the opportunity to learn and to grow in an international, multicultural and innovative business environment. During the 13 years at Texas Instruments, Marie utilized Market Research to advance her skills in management, finance, CRM and business strategy internationally. Marie joined Time Warner Inc. and Starbucks in the Netherlands. During this time, she was responsible for the innovative projects and was part of an enthusiastic community of pioneers.

Marie joined ESOMAR and Market Research in June 2008. As CFO, together with the ESOMAR Council Members, the Director General and the ESOMAR Team, she is responsible for elevating the ESOMAR strategy for growth for the benefit of ESOMAR Members and the industry globally.

Jane Frost MB photoJane Frost CBE
CEO, Marketing Research Society (MRS)

Jane Frost, CBE, has served as CEO for the Marketing Research Society (MRS) for the past four years, joining the organization after several years in government where she held leadership roles. Altogether, Frost has more than 20 years of experience delivering customer-based change to a wide range of corporations such as Unilever, BBC, Shell and others. She is Cambridge educated and, in addition to being a trustee and NED of the Lowry, she is vice chair of the Fair Trade Foundation.

_COL8104Eric Salama
CEO, Kantar Group

Eric Salama is the Chairman and CEO of Kantar, the data investment management division of WPP, the largest marketing services and communications company in the world. Previously, Salama was a Main Board Director of WPP Group, and CEO of www.wpp.com. Eric has also worked in consultancy and political roles, and was a non-executive director of The British Museum and The Horse’s Mouth Foundation. Currently, he serves as the non-executive director of the Department for International Development. He holds degrees from the University of Oxford and the University of London.



Alisa Hamilton – Atlanta

Alisa has been in the marketing research industry for about 15 years, and most recently managed the research department at CMI. While juggling the workload at this mid-size supplier, she became acutely aware of the changes in the industry and worked tirelessly to introduce hybrid methodologies, innovative technologies, and cross-departmental systems. She also supervised many national accounts along with a staff of outstanding researchers.

In August of 2014, Alisa decided to make more time for family and created Harvest Insights, where she provides freelance moderating and research services. With her extensive qualitative and quantitative experience, Alisa fills her client’s staffing holes by taking on either parts of or entire projects. Alisa loves a good challenge and thrives on the insight-building process. She is passionate about producing high-quality, client-ready deliverables and loves having more time to expand her infographic, moderating, and reporting skills.

Alisa’s career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community, serving as a mentor to multiple young researchers, a Girl Scout leader, a swim Mom, and a volunteer at several community events.

Email – Alisa@harvest-insights.com

Phone – 404-513-7250

AmeliaCarryAmelia Carry – Austin

Amelia is the Research and Data Product Marketing Manager at Spiceworks. She is a market-researcher-turned-marketer. She helps bring fresh research solutions to market and gets the word out on all the awesome work the Spiceworks research team produces.

Armed with over a decade’s worth of research experience (and a special knack for PowerPoint), Amelia is on a mission to spice up humdrum market research for tech brands everywhere. In her former life she was a journalist, ultimately putting her investigative skills to use in market research. After spending her early career managing complex research projects for tech companies, Amelia’s right brain needed to flex, so she shifted her focus to marketing (and has loved every second of it!).

By day she can be found roaming the hallways of Spiceworks, and by night she is perfecting her chili recipe, reading (but never finishing) multiple books at a time, annoying her husband with her expansive collection of bluegrass albums, and being mama to one little boy and one chubby dog.

Email – ameliac@spiceworks.com

Phone – 737-704-2108


Natasha Stevens – Boston

Natasha Stevens is a thought leader and innovator with over 15 years experience in digital research.  Her background encompasses building marketing research models that align traditional and digital techniques, Social Media Listening and Media Analytics / Measurement.  She has extensive experience in designing methodologies across industry with extensive experience in Health, Retail, Government / NGO, Travel, Consumer Products and Technology.  Her work addresses the unique requirements of clients in areas such as product development, issues management, consumer insight, marketing strategy and corporate / brand reputation.

Natasha’s career includes Visible Technologies and Cymfony where she lead the professional services business and Insight Practice designing both custom and syndicated cross industry research solutions for Fortune 500 companies.

She brings Public Relations experience from her time at RF|Binder Partners as the Managing Director of Research where she developed research and campaign measurement solutions that shaped and supported communications initiatives.

Natasha holds a BA in Psychology from the University of Michigan and a Masters in Organizational Psychology from Columbia University.

In 2013, Natasha was the recipient of the 4 Under 40 Marketing Research Emerging Leaders award from the American Marketing Association.

Currently Natasha is a Senior Vice President in GfK’s Digital Market Intelligence (DMI) practice.  Responsibilities include business development and designing custom research solutions that integrate GfK’s digital research assets across GfK Industry & Practice Areas.

Email – Natasha.Stevens@gfk.com

Phone – 617.223.7691


Erin Fredericks – Chicago

Erin Fredericks is the Director of Sales and Strategy for Navigate Research, a sports and entertainment research and valuation firm.  They specialize in understanding the value and impact of sponsorships across any type of event globally.   Erin relocated to Chicago nearly 3 years ago and now considers it home.  Having relocated for work, she wanted a way to connect with more than just her customers, she started the Chicago Chapter of WIRe and has been setting the bar on attendance numbers at the local level.

Erin holds a B.A. from Fairfield University in CT in both Marketing and Management with a minor in Business Law. She is also an active and passionate member of the community as a Wish Granter and Logistics Specialist for the Make-A-Wish Foundation.

Email – Erin@innovatemr.com

Phone – 312-762-7477

msb-mavenMelinda Borrero – Cincinnati

Over the past 25 years, Melinda has provided global market research, marketing analytics, and consulting to a broad array of clients across the world. She co-founded bbb Mavens after many years working for the “big guys” and several boutique consulting firms. Melinda has knowledge and experience developing and scaling brand and communication solutions for global $1B+ brands as well as smaller brands. She has a passion for innovating new research solutions which help clients develop sustainable committed relationships and drive business growth.

Prior to bbb Mavens, Melinda was Managing Director, Client Services & Solution Strategy for in4mation insights, an advanced marketing analytics that specializes in ROMI modeling. Melinda was also President, Global Ipsos ASI in charge of the Global P&G Advertising account. She worked at TNS as Head of NA Solution Development, NA Head of Brand and Communications, and Managing Director of Global P&G Brand & Communications. Prior to TNS, she worked at Knowledge Networks, Marketing and Planning Systems (MaPS, now part of Millward Brown), and Luque Carulla Associados in Bogota, Colombia.

Melinda has published in leading refereed journals. She is also actively involved in industry wide initiatives and speaks at conferences such as the ARF, TMRE, AMA ART, and The Conference Board. Melinda is currently a member of the Advisory Board for the Center for Marketing at the Darla Moore School of Business, University of SC, a member of the International Advisory Board at Universidad de Los Andes, and a member of the United Way Tocqueville Society for reducing childhood poverty in Cincinnati.

Melinda earned her B.S. in Statistics and Ph.D. in Business from the University of SC. She received her M.S. in Statistics from Virginia Tech. Before starting her consulting career, Melinda was on faculty at University of SC, Lehigh University, and Universidad de Los Andes, Bogota Colombia.

Email – melinda@bbbmavens.com


Jen Drolet – Denver

Jen Drolet heads up the day-to-day operations as Managing Partner at iModerate. Jen was part of the founding team, and helped to develop the methodology and approach that serve as the backbone of the company’s online research solutions. Her years of experience in all facets of client service, support and management have helped her successfully lead the way for iModerate. In addition to her day-to-day responsibilities, Jen is integral in the development of new products and services, and plays a major role in ensuring iModerate’s continued growth and development.

Previously Jen worked for Thomson Financial in London where she focused on the development of international investment banking relationships in Europe. Early in her career, she also spent two years directing corporate research projects for Penn, Schoen & Berland. She received her bachelor’s degree from Colby College in International Studies and also holds a master’s degree from the University of Denver in Global Trade & Finance.

Email – jdrolet@imoderate.com

Phone – 303.928.8407

elina november 3 2014Elina Halonen – London

After a number of years in different agencies, Elina co-founded the Irrational Agency in 2012 to focus on developing innovative market research methodologies based on behavioural science theories. Since then, she has been championing applications of behavioural economics in market research and is a regular speaker at conferences such as ESOMAR, MRS and IIeX, as well as writing articles for industry publications. She is a specialist in cross-cultural psychology and having previously presented her research in global academic psychology conferences, she is currently writing a book on cultural influences on decision making as well as finishing her third Master’s degree at Brunel University (London).

Outside of work, Elina runs the popular decision making science blog InDecision as well as the monthly London Behavioural Economics Network event which brings together practitioners and academics working on applications of BE. Elina has served as the communications officer for the Society for Consumer Psychology for several years, and previously also served on the MRS R-Net committee for young researchers.

Email – elina@theirrationalagency.com

kristin-luckKristin Luck – Los Angeles

Founder, Women In Research

Kristin Luck is a serial entrepreneur and a globetrotting internationally recognized keynote speaker on technology and innovation. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies, and regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a growth strategy consultant for early and mid-stage companies preparing for funding or acquisition.

Email – kristin@kristinluck.com

Phone – 310.713.6622

Fiona Blades – New York
Chief Experience Officer
MESH The Experience Agency

Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnet, Fiona set up MESH in 2006 to fill a gap in market research.
Brand growth is driven by all experiences people have with brands, yet half or more typically go unmeasured. By taking an Experience Driven Marketing approach and capturing how people come into contact with brands in real time (Real-time Experience Tracking (RET)) MESH helps clients to take quicker and smarter decisions about their investment. MESH has offices in Manhattan (where Fiona lives), London and Sao Paulo and was showcased in a Harvard Business Review article “A New Tool Radically improves Marketing Research.” With over a million experiences collected across countries during the last decade, MESH has a rich dataset to mine to understand how people are experiencing brands today.
Outside work, Fiona loves attending the theatre, art galleries, dance and thought-provoking events.

Email – fionablades@meshexperience.com

Phone – +44 (0) 20 7428 7371

 kz-maven-pictureKirsten Zapiec – Philadelphia

With nearly 30 years in Brand and Communication Research, Kirsten is both a pioneer and thought leader in the industry. Her mission is to leverage current, relevant research techniques to uncover the insight a brand needs for growth in today’s frenetic market environment.

Kirsten’s career has spanned both the client and agency side of the Market Research world; working with many brands, across many industries. She pent 5 years at Intel during the Internet bubble where she traveled the world as the lead of the global advertising research program. While at Intel, Kirsten also provided the insight necessary to develop Intel’s global brand strategy and had the pleasure of working on 7 Super Bowl Ads – one of which her research had yanked just hours before the Super Bowl

She joined TNS in 2002, followed her passion for advertising and built a creative development practice in North America. She pioneered the development of techniques to explore emotive responses to advertising, changing the debate in creative testing. This work led to an Ogilvy award. At TNS she also focused on the role the digital world plays in brand and communications. She led the go-to-market strategy and launch of the first panel based digital media effectiveness approach; giving marketers, for the first time, confirmation of the impact of digital media on their brands. During her last years at TNS, Kirsten led the North American Brand and Communications practice, leading the launch of cutting edge research frameworks and techniques. Most notably, the renovated Conversion Model, a breakthrough in brand equity measurement.

Most recently Kirsten was a Senior Brand and Communications thought leader at GfK where she focused on the relationships between people and brands. Kirsten is also actively involved in industry wide initiatives and speaks at conferences such as the ARF, CASRO, MRIA, IIeX and TTRA.

Email – kirsten@bbbmavens.com

brin-mooreLeigh-Brindeland (Brin) Moore – San Francisco

Brin is currently the Vice President of Strategic Partnerships at Dapresy. She is a Senior Marketing Business Development Executive with over 15 years of diversified expertise in growing international markets, P/L management, brand marketing, and ROI in the market research industry. Brin has demonstrated leadership in partnering with senior teams on transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability and shareholder value. She has expertise in leading world-class sales and business development organizations, developing cutting edge talent, and proactively capitalizing incremental revenue streams. Recognized for transitioning organizations from technology-centered to business/customer-center cultures and forging strong multi-cultural relationships through customer service, innovation, and the integration of cross-functional teams.

Email – brinmoore3@gmail.com

Phone – 415.717.1357

january-khoshnoodJanuary Khoshnood – Seattle

January is an Account Executive at Global Market Insite (GMI), Inc., a Lightspeed Research Company where she focuses on maintaining and strengthening strategic client relationships both through research firms and the end client channel. January started in Market Research in 2004 at GMI where she has spent the better part of the last 10 years but she at managed 3 large commercial campaign trackers at Hall &Partners. January has been integral to GMI’s Entertainment business since day one, and was key in GMI’s implementation of the Entertainment Service bureau and project management and study execution. A true believer in you get back what you give, January believes in leading by example and mentoring those new to the business and their professional careers. A born leader, January has a passion for learning, trying new things and challenging herself and instilling and developing those same traits in others. January believes with passion, perseverance, and help along the way anything is possible.

Email – jkhoshnood@gmi-mr.com

Phone – 206.835.4531

tiama-hd-fowlerTiama HD Fowler – Seattle

Tiama is a Product Marketing Director at Global Market Insite (GMI), Inc., a Lightspeed Research Company, where she serves on the Global Marketing and Business Strategy Team. Daily responsibilities include driving multiple aspects of product development and management and serving as a key interface with clients and business development teams for the GMI product portfolio. Since joining GMI in 2006, Tiama has worked in a variety of client facing and product related roles at GMI, focusing mainly on global strategic business development opportunities and advancing innovative methods for conducting online quantitative research.

A champion of the mutually rewarding aspects of mentorship, Tiama believes that everyone has the potential to be a C or an A player; and that a truly gifted leader knows how to mentor someone from one level to the next. This spirit drives her involvement with organizations such as WIRe where she believes we have the opportunity to network and make lasting connections that move the entire research industry forward with smarter, more empowered and more inspired talent.

Email – tiama@gmi-mr.com

Phone – 206.835.4532

Lauren-Tilden_1Lauren Tilden – Seattle

Lauren is the Director of Marketing at GreenBook, the company behind the GRIT Report, GreenBook Directory, the IIeX conference series, and more. At GreenBook, she serves as guardian of the GreenBook brand and is responsible for the organization’s marketing strategy and implementation. Previously, Lauren held roles leading the production of IIeX and GreenBook conferences at GreenBook, and as a senior member of the marketing and business development team at BrainJuicer.

Lauren studied Economics & Spanish at Wellesley College. In addition to marketing, she loves calligraphy, exploring the beautiful Pacific Northwest, and spending time with her family and her [very big] fluffy dog, Puff.

Email: lauren@greenbook.org

jo-brockhurstJo Brockhurst – Sydney

Jo’s career started over 10 years ago in the communications centre at Facts International in the UK where she quickly grew to become a definite asset to the Insight & Marketing team, before continuing her career working across Chime’s Insight & Engagement Division (CIE) as a Senior Client Services Executive.

In early 2012 Jo took the opportunity to assist Mark Squires in starting up a new digital venture, Watermelon Research. After outstanding growth throughout the first year, her extensive experience with international research and a keen passion for digital innovative technologies, Jo was on the lookout for her next challenge.

2013 saw Jo opening CIE’s first overseas office in Sydney, growing two of the divisions leading brands – Facts International & Watermelon Research, sharing her passion to keep growing business and helping more researchers embrace new technologies. Having grown another successful entity Jo moved onto her next chapter at U1Group, a specialist research driven UX consultancy to help take their business to the next level.

For her achievements Jo has won a number of awards over the past few years, Outstanding Excellence Award by Chime in 2013, Young Researcher of the Year Finalist by RICA in 2014, Bronze award winner of Woman of the Year APAC 2015 by Stevie Awards and  nominee of Telstra Young business Women’s Awards 2015.

E-mail – jbrockhurst@watermelonresearch.com

Phone – +61 (0) 427 868 024