Alisa Hamilton – Atlanta
Alisa has been in the marketing research industry for about 15 years, and most recently managed the research department at CMI. While juggling the workload at this mid-size supplier, she became acutely aware of the changes in the industry and worked tirelessly to introduce hybrid methodologies, innovative technologies, and cross-departmental systems. She also supervised many national accounts along with a staff of outstanding researchers.
In August of 2014, Alisa decided to make more time for family and created Harvest Insights, where she provides freelance moderating and research services. With her extensive qualitative and quantitative experience, Alisa fills her client’s staffing holes by taking on either parts of or entire projects. Alisa loves a good challenge and thrives on the insight-building process. She is passionate about producing high-quality, client-ready deliverables and loves having more time to expand her infographic, moderating, and reporting skills.
Alisa’s career has focused on healthcare, B2B, and the service industries, and she has managed both large and small client accounts. She is an active member of both the research and local community, serving as a mentor to multiple young researchers, a Girl Scout leader, a swim Mom, and a volunteer at several community events.
Email – Alisa@harvest-insights.com
Phone – 404-513-7250
Amelia Carry – Austin
Amelia is the Research and Data Product Marketing Manager at Spiceworks. She is a market-researcher-turned-marketer. She helps bring fresh research solutions to market and gets the word out on all the awesome work the Spiceworks research team produces.
Armed with over a decade’s worth of research experience (and a special knack for PowerPoint), Amelia is on a mission to spice up humdrum market research for tech brands everywhere. In her former life she was a journalist, ultimately putting her investigative skills to use in market research. After spending her early career managing complex research projects for tech companies, Amelia’s right brain needed to flex, so she shifted her focus to marketing (and has loved every second of it!).
By day she can be found roaming the hallways of Spiceworks, and by night she is perfecting her chili recipe, reading (but never finishing) multiple books at a time, annoying her husband with her expansive collection of bluegrass albums, and being mama to one little boy and one chubby dog.
Email – firstname.lastname@example.org
Phone – 737-704-2108
Natasha Stevens – Boston
Natasha Stevens is a thought leader and innovator with over 15 years experience in digital research. Her background encompasses building marketing research models that align traditional and digital techniques, Social Media Listening and Media Analytics / Measurement. She has extensive experience in designing methodologies across industry with extensive experience in Health, Retail, Government / NGO, Travel, Consumer Products and Technology. Her work addresses the unique requirements of clients in areas such as product development, issues management, consumer insight, marketing strategy and corporate / brand reputation.
Natasha’s career includes Visible Technologies and Cymfony where she lead the professional services business and Insight Practice designing both custom and syndicated cross industry research solutions for Fortune 500 companies.
She brings Public Relations experience from her time at RF|Binder Partners as the Managing Director of Research where she developed research and campaign measurement solutions that shaped and supported communications initiatives.
Natasha holds a BA in Psychology from the University of Michigan and a Masters in Organizational Psychology from Columbia University.
In 2013, Natasha was the recipient of the 4 Under 40 Marketing Research Emerging Leaders award from the American Marketing Association.
Currently Natasha is a Senior Vice President in GfK’s Digital Market Intelligence (DMI) practice. Responsibilities include business development and designing custom research solutions that integrate GfK’s digital research assets across GfK Industry & Practice Areas.
Email – Natasha.Stevens@gfk.com
Phone – 617.223.7691
Erin Fredericks – Chicago
Erin Fredericks is the Director of Sales and Strategy for Navigate Research, a sports and entertainment research and valuation firm. They specialize in understanding the value and impact of sponsorships across any type of event globally. Erin relocated to Chicago nearly 3 years ago and now considers it home. Having relocated for work, she wanted a way to connect with more than just her customers, she started the Chicago Chapter of WIRe and has been setting the bar on attendance numbers at the local level.
Erin holds a B.A. from Fairfield University in CT in both Marketing and Management with a minor in Business Law. She is also an active and passionate member of the community as a Wish Granter and Logistics Specialist for the Make-A-Wish Foundation.
Email – Erin@innovatemr.com
Phone – 312-762-7477
Melinda Borrero – Cincinnati
Over the past 25 years, Melinda has provided global market research, marketing analytics, and consulting to a broad array of clients across the world. She co-founded bbb Mavens after many years working for the “big guys” and several boutique consulting firms. Melinda has knowledge and experience developing and scaling brand and communication solutions for global $1B+ brands as well as smaller brands. She has a passion for innovating new research solutions which help clients develop sustainable committed relationships and drive business growth.
Prior to bbb Mavens, Melinda was Managing Director, Client Services & Solution Strategy for in4mation insights, an advanced marketing analytics that specializes in ROMI modeling. Melinda was also President, Global Ipsos ASI in charge of the Global P&G Advertising account. She worked at TNS as Head of NA Solution Development, NA Head of Brand and Communications, and Managing Director of Global P&G Brand & Communications. Prior to TNS, she worked at Knowledge Networks, Marketing and Planning Systems (MaPS, now part of Millward Brown), and Luque Carulla Associados in Bogota, Colombia.
Melinda has published in leading refereed journals. She is also actively involved in industry wide initiatives and speaks at conferences such as the ARF, TMRE, AMA ART, and The Conference Board. Melinda is currently a member of the Advisory Board for the Center for Marketing at the Darla Moore School of Business, University of SC, a member of the International Advisory Board at Universidad de Los Andes, and a member of the United Way Tocqueville Society for reducing childhood poverty in Cincinnati.
Melinda earned her B.S. in Statistics and Ph.D. in Business from the University of SC. She received her M.S. in Statistics from Virginia Tech. Before starting her consulting career, Melinda was on faculty at University of SC, Lehigh University, and Universidad de Los Andes, Bogota Colombia.
Email – email@example.com
Jen Drolet – Denver
Jen Drolet heads up the day-to-day operations as Managing Partner at iModerate. Jen was part of the founding team, and helped to develop the methodology and approach that serve as the backbone of the company’s online research solutions. Her years of experience in all facets of client service, support and management have helped her successfully lead the way for iModerate. In addition to her day-to-day responsibilities, Jen is integral in the development of new products and services, and plays a major role in ensuring iModerate’s continued growth and development.
Previously Jen worked for Thomson Financial in London where she focused on the development of international investment banking relationships in Europe. Early in her career, she also spent two years directing corporate research projects for Penn, Schoen & Berland. She received her bachelor’s degree from Colby College in International Studies and also holds a master’s degree from the University of Denver in Global Trade & Finance.
Email – firstname.lastname@example.org
Phone – 303.928.8407
Elina Halonen – London
After a number of years in different agencies, Elina co-founded the Irrational Agency in 2012 to focus on developing innovative market research methodologies based on behavioural science theories. Since then, she has been championing applications of behavioural economics in market research and is a regular speaker at conferences such as ESOMAR, MRS and IIeX, as well as writing articles for industry publications. She is a specialist in cross-cultural psychology and having previously presented her research in global academic psychology conferences, she is currently writing a book on cultural influences on decision making as well as finishing her third Master’s degree at Brunel University (London).
Outside of work, Elina runs the popular decision making science blog InDecision as well as the monthly London Behavioural Economics Network event which brings together practitioners and academics working on applications of BE. Elina has served as the communications officer for the Society for Consumer Psychology for several years, and previously also served on the MRS R-Net committee for young researchers.
Email – email@example.com
Kristin Luck – Los Angeles
Founder, Women In Research
Kristin Luck is a serial entrepreneur and a globetrotting internationally recognized keynote speaker on technology and innovation. She’s a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies, and regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a growth strategy consultant for early and mid-stage companies preparing for funding or acquisition.
Email – firstname.lastname@example.org
Phone – 310.713.6622
Fiona Blades – New York
Chief Experience Officer
MESH The Experience Agency
Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnet, Fiona set up MESH in 2006 to fill a gap in market research.
Brand growth is driven by all experiences people have with brands, yet half or more typically go unmeasured. By taking an Experience Driven Marketing approach and capturing how people come into contact with brands in real time (Real-time Experience Tracking (RET)) MESH helps clients to take quicker and smarter decisions about their investment. MESH has offices in Manhattan (where Fiona lives), London and Sao Paulo and was showcased in a Harvard Business Review article “A New Tool Radically improves Marketing Research.” With over a million experiences collected across countries during the last decade, MESH has a rich dataset to mine to understand how people are experiencing brands today.
Outside work, Fiona loves attending the theatre, art galleries, dance and thought-provoking events.
Email – email@example.com
Phone – +44 (0) 20 7428 7371
Kirsten Zapiec – Philadelphia
With nearly 30 years in Brand and Communication Research, Kirsten is both a pioneer and thought leader in the industry. Her mission is to leverage current, relevant research techniques to uncover the insight a brand needs for growth in today’s frenetic market environment.
Kirsten’s career has spanned both the client and agency side of the Market Research world; working with many brands, across many industries. She pent 5 years at Intel during the Internet bubble where she traveled the world as the lead of the global advertising research program. While at Intel, Kirsten also provided the insight necessary to develop Intel’s global brand strategy and had the pleasure of working on 7 Super Bowl Ads – one of which her research had yanked just hours before the Super Bowl
She joined TNS in 2002, followed her passion for advertising and built a creative development practice in North America. She pioneered the development of techniques to explore emotive responses to advertising, changing the debate in creative testing. This work led to an Ogilvy award. At TNS she also focused on the role the digital world plays in brand and communications. She led the go-to-market strategy and launch of the first panel based digital media effectiveness approach; giving marketers, for the first time, confirmation of the impact of digital media on their brands. During her last years at TNS, Kirsten led the North American Brand and Communications practice, leading the launch of cutting edge research frameworks and techniques. Most notably, the renovated Conversion Model, a breakthrough in brand equity measurement.
Most recently Kirsten was a Senior Brand and Communications thought leader at GfK where she focused on the relationships between people and brands. Kirsten is also actively involved in industry wide initiatives and speaks at conferences such as the ARF, CASRO, MRIA, IIeX and TTRA.
Email – firstname.lastname@example.org
Leigh-Brindeland (Brin) Moore – San Francisco
Brin is currently the Vice President of Strategic Partnerships at Dapresy. She is a Senior Marketing Business Development Executive with over 15 years of diversified expertise in growing international markets, P/L management, brand marketing, and ROI in the market research industry. Brin has demonstrated leadership in partnering with senior teams on transforming margin challenges into sustainable, high yield profit centers and on strategic initiatives focused on increasing market share, profitability and shareholder value. She has expertise in leading world-class sales and business development organizations, developing cutting edge talent, and proactively capitalizing incremental revenue streams. Recognized for transitioning organizations from technology-centered to business/customer-center cultures and forging strong multi-cultural relationships through customer service, innovation, and the integration of cross-functional teams.
Email – email@example.com
Phone – 415.717.1357
January Khoshnood – Seattle
January is an Account Executive at Global Market Insite (GMI), Inc., a Lightspeed Research Company where she focuses on maintaining and strengthening strategic client relationships both through research firms and the end client channel. January started in Market Research in 2004 at GMI where she has spent the better part of the last 10 years but she at managed 3 large commercial campaign trackers at Hall &Partners. January has been integral to GMI’s Entertainment business since day one, and was key in GMI’s implementation of the Entertainment Service bureau and project management and study execution. A true believer in you get back what you give, January believes in leading by example and mentoring those new to the business and their professional careers. A born leader, January has a passion for learning, trying new things and challenging herself and instilling and developing those same traits in others. January believes with passion, perseverance, and help along the way anything is possible.
Email – firstname.lastname@example.org
Phone – 206.835.4531
Tiama HD Fowler – Seattle
Tiama is a Product Marketing Director at Global Market Insite (GMI), Inc., a Lightspeed Research Company, where she serves on the Global Marketing and Business Strategy Team. Daily responsibilities include driving multiple aspects of product development and management and serving as a key interface with clients and business development teams for the GMI product portfolio. Since joining GMI in 2006, Tiama has worked in a variety of client facing and product related roles at GMI, focusing mainly on global strategic business development opportunities and advancing innovative methods for conducting online quantitative research.
A champion of the mutually rewarding aspects of mentorship, Tiama believes that everyone has the potential to be a C or an A player; and that a truly gifted leader knows how to mentor someone from one level to the next. This spirit drives her involvement with organizations such as WIRe where she believes we have the opportunity to network and make lasting connections that move the entire research industry forward with smarter, more empowered and more inspired talent.
Email – email@example.com
Phone – 206.835.4532
Lauren Tilden – Seattle
Lauren is the Director of Marketing at GreenBook, the company behind the GRIT Report, GreenBook Directory, the IIeX conference series, and more. At GreenBook, she serves as guardian of the GreenBook brand and is responsible for the organization’s marketing strategy and implementation. Previously, Lauren held roles leading the production of IIeX and GreenBook conferences at GreenBook, and as a senior member of the marketing and business development team at BrainJuicer.
Lauren studied Economics & Spanish at Wellesley College. In addition to marketing, she loves calligraphy, exploring the beautiful Pacific Northwest, and spending time with her family and her [very big] fluffy dog, Puff.
Jo Brockhurst – Sydney
Jo’s career started over 10 years ago in the communications centre at Facts International in the UK where she quickly grew to become a definite asset to the Insight & Marketing team, before continuing her career working across Chime’s Insight & Engagement Division (CIE) as a Senior Client Services Executive.
In early 2012 Jo took the opportunity to assist Mark Squires in starting up a new digital venture, Watermelon Research. After outstanding growth throughout the first year, her extensive experience with international research and a keen passion for digital innovative technologies, Jo was on the lookout for her next challenge.
2013 saw Jo opening CIE’s first overseas office in Sydney, growing two of the divisions leading brands – Facts International & Watermelon Research, sharing her passion to keep growing business and helping more researchers embrace new technologies. Having grown another successful entity Jo moved onto her next chapter at U1Group, a specialist research driven UX consultancy to help take their business to the next level.
For her achievements Jo has won a number of awards over the past few years, Outstanding Excellence Award by Chime in 2013, Young Researcher of the Year Finalist by RICA in 2014, Bronze award winner of Woman of the Year APAC 2015 by Stevie Awards and nominee of Telstra Young business Women’s Awards 2015.
E-mail – firstname.lastname@example.org
Phone – +61 (0) 427 868 024