MISSION

WIRe arms women in the marketing research industry with the tools to develop professionally, build connections and stay inspired. We believe in the positive impact of women in business. Our mission is to advance the contributions and voice of women in research, both for themselves and the greater good of the industry.

WIRe PRINCIPLES

BE USEFUL
We see great value in serving as a resource to women in the research community, who often don’t have a voice. We want to contribute to the advancement of women in research by promoting meaningful dialogue and providing services and resources that drive measurable outcomes.

CREATE COMMUNITY
We don’t compete, we collaborate. We believe there’s room at the table for everyone and we actively work to encourage women to lift each other up and create opportunities for the advancement of women in our industry.

ADVOCATE FOR OUR AUDIENCE
We believe in advocating for women by creating opportunities where they can do more of what they love and shine on the global research stage. We are the voice for those who feel voiceless.

OWN DON’T RENT
We choose our strategic alliances and media partners carefully.  We don’t just go along to get along.  We are investing for the long haul and we don’t need to borrow equity in order to have credit.

THINK GLOBALLY, ACT LOCALLY
WIRe connects women across the global research community.  We propel women from under-resourced or conflict communities to fulfill their potential by empowering them to become confident, career-focused and ready to join the next generation of professional women.